Key Learnings

You will gain valuable insights into effective measures that can be implemented across different departments and functions to instigate transformative change and make a positive impact on the digital advertising supply chain.

  • Get an understanding of the key concepts, frameworks, standards, and targets for environmental sustainability in the digital advertising industry, focusing on GHG emissions, climate impact, corporate sustainability, and carbon accounting.

  • Gain a comprehensive understanding of the carbon emission sources in the digital advertising industry, including the life cycle of access networks, data centres, servers, and communication.

  • Gain a comprehensive understanding of methodologies for measuring carbon emissions in digital advertising, including GHG models, design principles, use cases, and the challenges involved.

  • Learn about insights and strategies for optimising the digital advertising supply chain to enhance efficiency and sustainability without negative impact, including best practices and use cases.

Course Overview

    1. How to use this course

    2. Environmental Sustainability in Digital Advertising - Course Overview

    3. Environmental Sustainability in Digital Advertising - Student Dashboard Guidelines

    1. Module 1: Introduction to Environmental Sustainability - Objective

    2. MODULE 1: Introduction to Environmental Sustainability - Live Session (2 hours) / Monday 13th January 2025

    1. Module 2: Environmental Impact of Digital Advertising - Objective

    2. Module 2: Environmental Impacts of Digital Advertising - Live Session (2 hours) / Tuesday 14th January 2025

    1. Module 3: Quantifying Carbon Emissions in Digital Advertising - Objective

    2. Module 3: Quantifying Carbon Emissions in Digital Advertising - Live Session (2 hours) / Wednesday 4th December 2024

    1. Module 4: Optimising Digital Advertising Operations for Efficiency and Sustainability - Objective

    2. MODULE 4: Optimising Digital Advertising Operations for Efficiency and Sustainability - Live Session (2 hours) / Thursday 16th January 2025

    1. Module 5: Q&A session on Environmental Sustainability in Digital Advertising - Objective

    2. Module 5: Q&A Session on Environmental Sustainability in Digital Advertising (ESDA) - Live Session (2 hours) / Friday 17th January 2025

Environmental Sustainability in Digital Advertising

  • €1.573,00

IAB Europe Member Benefits

IAB Europe and National IAB Members are eligible to a discount. Contact [email protected] for more info.

Course Format

  • Five Live Sessions (10 hours)

    The first four live sessions will each focus on a specific module. The fifth session will recap all modules and offer participants additional opportunities to engage with the trainer and ask questions.

  • Reading Material

    Gain full access to the Learning Platform, including all reading materials referenced during the live sessions.

  • Q&As

    Allocated time with the trainer to address personalised questions about each course module.

Facilitator

Dimitris Beis

Data Analyst & Sustainability Lead

Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels. He also leads the AI Working Group, focusing on the impact of artificial intelligence on the digital ecosystem, and supports market intelligence efforts through advanced research and analytical insights. Before joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London.